The zombie apocalypse wasn’t evenly distributed, and you live on the wrong side of the wall. To survive you take jobs to find supplies or valuable goods out amongst the ruins. A rich dude from the nice side of the wall has offered quite a bit of money to the group of takers that will go to the ruins of DragonCon and get some limited release comic books for him. You need the money. Red Markets is a game of economic horror with zombies.