Marketing is a critical key to the success of any business. Even major corporations engage in marketing, no business is too big or small to benefit from marketing. We will address concepts such as ROI, tools for measuring engagement, cost-saving tactics, social media engagement, and more. Bring a business card if possible, this workshop will begin with a speed networking session. This workshop is lead by Kerry M. who engaged a career as a MArketing Director and Manager in many years, and has been working with digital media and promotion since the 90s.