The term Universal Design was coined by an architect in 1985. The core concept is to design from the ground up to remove barriers, rather than doing it as a checklist at the end. Recently, this concept has gone beyond physical limitations and now includes designing for neurodiversity. Ethically, you want your product to be equitable – the ability to reach additional audiences is a free bonus. We’ll discuss the core philosophy of Universal Design, look at a few case studies, review some basic rules, and maybe even have some time for some role-play. Handouts with resources will be provided.