Gamers run into three main issues impacting Game Store Owners (GSOs): Not enough money to buy games they want; Not enough time to play the games they have; Too worried about work/budget/cash flow to enjoy the games they do play. With the “Rise of Geekdom”, many gamers are career-minded individuals that want to slay the occasional dragon. There are people in your community who want to meet these people, help them reach their goals, and share the same interests. Jeff Riegle is an independent financial adviser, backed by LPL. As avid gamer, Jeff wants to help GSOs learn how to reach out, qualify, and harness these community members and their services.